Insights on agrifood business growth, nutrition, and food systems.
Practical thinking for founders, teams, and food systems actors. New articles added regularly.
Cassava Could Lose Up to 86% of Its Vitamin A During Garri Processing
Good ingredients aren't enough. Processing can strip up to 86% of cassava's vitamin A. Why nutrient retention, evidence and claims decide real product value.
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Nutrition MSMEs Don’t Get Funded Just Because of Nutrition: The Business Side Matters
Investors fund strong businesses that happen to be nutritious, not good intentions. Three cases on what separates a nutrition MSME that gets funded from…
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The Hidden Market Agrifood MSMEs Are Missing
Institutional and donor buyers move serious volume and increasingly demand nutrition proof. How agrifood MSMEs can qualify for the contracts they assume are closed.
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The Market Rewards Nutrition Value It Can See and Trust
Good nutrition doesn't sell itself. Soy studies in Nigeria show why taste, ease of use and trust decide whether a nutritious product actually moves…
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Pricing Matters More Than Many Agrifood Founders Think
Pricing is a management, growth and survival tool, not a number on a label. Why weak pricing quietly fails agrifood businesses, and how to…
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Business Development Support for Agrifood MSMEs Deserves a Bigger Place in Donor Program Design
For every $1 spent on quality business development support, agrifood SMEs generate $7 in revenue. Why donors should fund BDS as infrastructure, not a…
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Nigeria’s Food Systems Convergence Has a Missing Piece: Agrifood Businesses
Nigeria's convergence agenda aligns climate, nutrition and food policy on paper, but the businesses that deliver it are not in the room. Here is…
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Nutritious Food Is Not a Donor Agenda. It is a Market.
Africa's food market is worth $346bn and growing. The agrifood SMEs feeding that demand are treated as charity cases, not the market actors they…
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From Public Health Nutrition Practice to Food Systems Strategy: Why Agrifood Business Is Central to My Work
Why agrifood MSME business development is the logical next chapter of public health nutrition work, and how enterprise, policy and markets must finally meet.
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A Simple Question in Lagos Exposed a Big Gap in Baby Food Businesses
At a Lagos session, only two of thirty baby-food founders could explain how to use their own product. The gap: nutrition-informed systems behind the…
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Nutrition-Informed Agrifood Business Growth: Why Africa’s Next Business and Development Advantage Starts on the Plate
Nutrition is not a public-health footnote. It is a business, investment and development strategy for Africa's agrifood MSMEs. Here is why it matters now.
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Why Your Food Budget Keeps Shrinking: And It’s Not About Farming
Food prices in Nigeria keep climbing, and farmers are not the cause. The real leaks sit in storage, logistics and processing, and consumers pay…
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Market access for nutritious products
From institutional buyers to retail, nutritious products can reach stronger markets with the right positioning.
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Getting investment-ready: what funders actually look for
Funders back businesses they can trust. What makes an agrifood SME investment-ready.
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Five records every food business should keep
Good records turn guesswork into decisions. Five simple records that strengthen pricing, funding, and growth.
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Why nutrition is a business advantage for African food SMEs
Nutrition is not only a health issue. For food SMEs it is a source of product value, customer trust, and access to better markets.
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